What’s in the name

Just months after ratan tata showcased the nano, rajiv Bajaj is ready with his prototype of the small car in alliance with Renault. However, the small car plans of the Bajaj-Renault JV haven’t really been able to match the pace of the former so far. In fact, the prototype that was showcased in 2008 carried a Bajaj logo, but during his last visit, Carlos Ghosn, CEO, Renault, said that there were some branding issues and Bajaj Auto may not get a place for its logo on the car. But then, one should not forget that Renault has not yet tasted success on the Indian turf. While its JV with M&M is riding through choppy waters (with the falling sales of Logan, its tie-up with Ashok Leyland too is on the rough lane. This makes it all the more imperative for the French automaker to get its small car strategy right in India. “Keeping in mind the size and potential of the Indian small car market, getting the small car right will be vital for both Bajaj and Renault,” explains auto expert Tutu Dhawan. Moreover, there will be millions of Tata Nano running on the road by the time the duo launches its product in 2013. So, before thinking of giving competition to Nano, Renault should re-consider putting Bajaj’s logo on the small car as despite being new to the four-wheeler industry, the small car may benefit from Bajaj’s existing brand equity in the country.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Doodle and Google!!

You must have seen a Google Doodle (creative Google logos) on Google homepage on some special days like historic or seasonal events, and other local occasions. In order to woo school going kids this children’s day, Google India organised its first ever doodling competition called Doodle4Google. The contest was for students from 1st-10th and they had to imagine their own version of the Google logo, inspired by the theme “My India”. The kid who won the contest was Puru Pratap Singh. His Doodle appeared on Google Homepage on 14th November, apart from other incentives he got for winning the contest. Smart way to occupy mind space with future Google users, what say?

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

A grand debut...

Rajshri Productions is making its grand debut on Zee TV with the show, ‘Yahaan Main Ghar Ghar Kheli’. And true to the typical Rajshri style, the show will have lavish sets, experienced senior actors, beautiful compositions, et al. The storyline revolves around family relationships and their strength to stand by each other in tough times. Its main highlight is the love and respect of a daughter for her father. Irshad Kamil, well know lyricist who has penned lyrics of films like Jab We Met, Love Aaj Kal and Ajab Prem Ki Ghazab Kahani has put the songs together and also done the scripting of the songs. Shreya Ghoshal has lent her voice for the title track. The show features Alok Nath (one of Rajshri’s favourite actor) in the role of the doting father to Suhaasi Goradia of Star Plus’ famous show Aek chaabi hai padoss mein fame.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri