IIPM Best B-school
Brand: Idea Cellular
Agency: Lowe
Idea Cellular came up with this rocker of a campaign this year with Abhishek Bachchan donning different avatars to target seperate consumer sets. The revenues increased by about 53% y-o-y. Isn’t that a good idea, Sirji?
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
