Teach me a skill, get me a job

IIPM: The B-School with a Human Face

Vocational courses in Kerala fail to meet industry criteria

For several years now, Kerela has witnessed the mushrooming of institutes offering vocational courses. While they appear to be addressing a very real requirement, the institutes don't measure up to any criterion. They do not follow the guidelines set by government's science and technical education department nor do they offer facilities or expertise that could measure up to the needs of the industry. Most often than not, the degrees or diplomas offered by these institutes have no value in the market.

A student taking a fibre technician's course, for instance, spends roughly Rs 30,000-40,000 for a three months course. In three months, he undergoes around 40 hours of training on how to join a fibre cable. This training requires the student to learn on the machine. Since the cost of acquiring the machine (Rs 5 lakh) is prohibitive, the institutes rent time on machines being used by companies in the field.

Young and unemployed, throng these courses in the hope of landing a well-paid skilled job. They get taken in by advertisements that promise unrealistic salaries and foreign assignments. “Earn Rs 10,00 p.m. in India and Rs 50,000 p.m. abroad” claim most of them. The ground realities, however, are different. An employee of a fibre cable company would get this kind of pay only after 4-5 years of working on the machines.

This is the case with the firefighting course too. The certificates issued are not recognised by the industry. The story repeats itself in other more common disciplines as well. Courses in hotel management lack the facilities and expertise to impart modern management techniques that would be at par with the world's best. Naturally, candidates passing out of these institutes fail to get a sure footing in the industry.

In the resultant chaos, students make use of whatever they have to make their way to other parts of the world. More often than not, the candidates end up doing jobs that are different from the one they trained for or for salaries half of what they could have got had their certificate held any merit.

Read also:  IIPM Reviews, IIPM Faculty's Review on Thoughts and Courage, IIPM Review Ranking/Rankings Across India and Zee Business Best B-School Survey 2012 - IIPM ranks 1st, IIPM Review MBA 2012

 

Deepika Padukone: The born diva

IIPM Review Ranking/Rankings Across India

Her restrained style can do little to belie that oomph. Deepika Padukone has quietly but steadily risen up the notches in an industry deemed to be rather tough for the godfather-less. In a chat with TSI, the bright-eyed star reflects on life, career and fame…

Deepika with Akshay

As a model-turned-actor you are one of the rare cases of making it big in the industry after modelling. Did you anticipate it?

How sweet, thank you. I never really advertised it or thought of it that way. I have always been very focused about life, what I want to do and achieve. It has definitely not been easy because I don't have a background in the film industry. My decisions were always my own. I had to take my own calls and at the same time, I learnt the craft and understood the ways of the industry, without really having any godfather as such. I was really lucky to have landed Om Shanti Om as my debut film.

Deepika with Shahrukh

How was it working with SRK in your very first movie?

It was unreal because, initially, when Farah told me that she wanted me to do a film opposite Shahrukh, somewhere it felt like this couldn’t be for real. When she took me to Shahrukh's house to meet him, that’s when reality hit me and that’s when I realised the magnitude of what I was getting into and how big the film was. I think I am very fortunate to have worked with the kind of co-stars and the filmmakers I have worked with.

Your father has been a famous sports personality. While growing up, did you experience fame at any level?

I have had the most normal childhood. In fact, I realised pretty late that he’s famous. I remember when we used to step out, people would come to him for pictures and autographs and I wouldn't understand what it was until I was old enough to understand that there is such a thing as being a celebrity and being famous and that my father is both. It was always nice watching him because he was the regular father at home and he handled fame and success very well.

Deepika Padukone

Didn't you ever consider following in his footsteps?

I think somewhere I always knew that this is what I wanted. I did play badminton and I played pretty well. I even played at the national level. I was doing everything that one should do, but somehow my mind wasn't there. My dad would advise me to take up a profession that I was passionate about. My interests lay in modelling and acting and being in front of the camera. So I pursued that.

You have done two films with Saif and you have a third one coming up. Would you say you share good chemistry?

Yes, I think Love Aaj Kal did well for both of us and people liked us as an onscreen couple. I'm glad that people want to see more of us on screen. My upcoming movie with him is called Cocktail.

There was Khelein Hum Jee Jaan Sey and then Aarakshan… Is it a conscious decision to do serious cinema?

Oh no, not at all. In fact, Khelein Hum Jee Jaan Sey was completely unplanned. I always go by the script and my gut instinct. At the end of the day, I feel cinema is about entertainment. So, whatever form it maybe in – a love story, an action film, a hard-hitting drama – as long as it's entertaining, that's what’s important.

Deepika Padukone

You have been very open about your relationship statuses to the media. Didn't you worry about your privacy being intruded upon?

Well, in my past relationship, we did decide to speak about it because somewhere we believed that if we were honest about our relationship, people would allow us our privacy. But I learnt that’s not the case because there is no end to constant speculation and what people say about you. So I have learnt my lesson and I have reached a point where whether I am in a relationship or not, there is a certain part of my life the media needn't know about.

Would you say that in the last few years spent here, you have become wiser to the ways of the industry?

Every industry has a certain way it functions and I have spent the last few years just figuring out the ways of the industry and the way one works. Even when it comes to deciding scripts, it's not easy when you are being offered many films at a time. It's difficult to choose what works and what doesn't work, but I believe that I should finally go with my instincts and do my work honestly.

Read also:  IIPM Reviews, IIPM Faculty's Review on Thoughts and Courage, IIPM: The B-School with a Human Face and Zee Business Best B-School Survey 2012 - IIPM ranks 1st, IIPM Review MBA 2012

IIPM Review: Vision and Employee Engagement

IIPM Review MBA 2012

During a recent interaction with a senior corporate leader who highlighted the importance of aligning the organisations vision with the vision of its leader, one realised how important vision is in rallying all the resources of the organisation together. It is the leader’s job to create, articulate and reinforce the vision that he has for the organisation so that he can then align people with the vision and therefore achieve the organisations goals. Often organisation’s without such a will and vision fail to reach their objectives. I have often heard of inspired leaders who have led their people to attain goals that were seemingly unobtainable. And over the years I have also seen many such examples of people displaying extraordinary efforts to achieve what seemed tough, if not impossible to achieve.

Many might think that vision is overrated and serves no real purpose in the corporate world. However, in my opinion, it tends to be the binding force that gets employees together and keeps them together for extended periods of time. Employees who feel that they are one with the vision of the organisation will most oft en exert extraordinary levels of efforts to achieve more than what is possible. In such scenario’s, it makes sense for the organisation to ensure that each and every employee is aware of the vision and also has a buy in. There are numerous examples of how organisations have achieved this in the past and then have gone on to claim dizzying heights in their industries.

In this issue of CULT, we have featured two individuals whose passion and dedication to the cause of making IIPM a revolution have borne fruits and the results are for all to see. One of them Mr. Amit Saxena a professional who had worked in the industry before coming on and working in IIPM stayed in the institute due to the passion and the connect that he has with the vision of the institute. Having spent time on various organisations, he has seen the difference that one man’s vision makes in the growth and development of the organisation. Mr. Rajat Thareja has been a rock for the organisation as he has stood the test of time and has weathered many a storms. Both Mr. Saxena and Mr. Thareja have worked closely with each other over the years and behind the scenes to give it all that they have. During our interview with them, we found that both of them stressed on the fact that for them the key engagement was due to the fact that they feel a part of the vision that IIPM has. It is this common passion of bringing about a change in the country that iipmites share, and that helps then overcome all obstacles and achieve heights in any orgnaisation that they work for. It is for this same reason that year after year the institute is able to retain the best minds within its folds, and these very inspired and passionate people are the ones who are the reason for the success of the IIPM revolution.

Read also:  IIPM Reviews, IIPM Review Ranking/Rankings Across India, IIPM Faculty's Review on Thoughts and Courage, IIPM: The B-School with a Human Face and Zee Business Best B-School Survey 2012 - IIPM ranks 1st

IIPM Cicero's Challenge

WAVES IN THE WAKE 'THE GENESIS AND A RETROSPECTIVE'

Why should a man born more than 2000 years ago seem relevant today? Is it because he still shines like a beacon across time for his passionate commitment to creativity, civil society, an insatiable quest for the truth and above all, for his pioneering ways and devoted dedication to self-expression. And is it also because IIPM as an institution has always sought to nurture and champion these very values in its students? Cicero's Challenge is IIPM's attempt to build a bridge between these ancient immortal values that history has been built on and the nurseries that nurture tomorrow – our schools.

Cicero's Challenge blew the bugle in 2006, and every year since has seen students from the world's best schools congregate and complete, not just to win the great Indian debate challenge but also to test their mettle in a host of other events that pushes them to mine their personalities for every diamond in their depths.

If every student who participates, leaves the Challenge with a newer and deeper understanding of one's potential, objectives, both IIPM's and Cicero's would have been met, and seeds of an undying legacy, nourished and sown... Amen!

Finding the perfect woman is easy

If you hate having clammy hands, nervous chatter and going home to an empty bed, listen up: this is your guide to finding the perfect woman. We all know that finding love is a tricky business, but remember it is like a game, and there are many tactics you can use that will help you score. So, let’s begin:

Scare her

Scaring your girl is not on the usual dating to-do list, but if you’ve still not found the one yet then maybe it’s time you used some alternative methods. Now, we’re not suggesting you do anything sinister, but research has shown that when people experience fear on a date they often misinterpret that feeling as love. Therefore, why not take your girl to a theme park and ride some of the adrenalin-inducing roller coasters? Or go to a zoo and pop into see the spiders, snakes and bats. Although this may not sound like the most romantic of dates, you can take flowers, a picnic and even some champagne. These dates are also great fun because conversation is easy to make and the environment is less formal than a traditional restaurant scenario, which will allow you both to relax.

Out of your league?

At some point, we’ve either been there or seen it – a beautifully stunning girl is after a guy, and you know they are out of their league. Although it’s tempting to pucker up and go for it, research suggests that reaching for the higher-end beauty queen will only lead to unrequited love. Researchers found that we are attracted to people who share a similar level of beauty to ourselves. If you luckily “catch” one of these stunners, research suggests that once they deal with their self esteem issues you will eventually be ditched. Harsh words from the psychologists. So although we all fantasise about the hot catwalk models, the glamour girls and the Miss Worlds, it would seem that these thoughts should stay just that; a fantasy.

Smell her dad

As disgusting as this sounds, be brave and get sniffing guys. At the University of Chicago, Dr Martha McClintock found some very interesting, if somewhat smelly, findings. After asking women to take a whiff of some sweaty t-shirts she discovered that women ranked those men that smelt similar to her dad as being more attractive than the fellers who did not, or those who smelt too similar. To get your girl, what you need to do is figure out a perfect balance between being an identical match and being the complete opposite. Finding out her dad’s scent is probably going to be quite a challenge. Remember though, if you do succeed we suggest you don’t bring up the day you smelt your in-law in your wedding day speech.

Stare at her

The eyes are very powerful tools when it comes to dating. We’ve all seen it in the films, that Lady and the Tramp moment when two eyes lock and love is bound to ensue. However, it would seem that for once the films aren’t too far removed from reality. A psychologist from New York, Professor Arthur Arun, studied the dynamics of love. He found that staring into one another’s eyes has an incredibly powerful effect on people’s romantic relationships. Professor Arun conducted a study where he asked complete strangers to reveal intimate details about their lives to each other. He then asked the pair to stare into each other’s eyes for four minutes. The couples revealed after the study that they felt a strong bond with the other participant – so much so that two even got married.

What women want

It’s the age-old question; what do women want? Admittedly, we don’t have the answer, but we do know that your witty chat-up lines aren’t on their list. According to recent studies we decide if we fancy someone within 90 seconds and 4 minutes after we meet them. How we decide whether we fancy each other is based on simple criteria: 55% is through body language, 38% is based on the tone and speed of our voice and only 7% is taken from what we talk about. So if you want to impress women, stand tall, don’t cross your arms or your legs. If you want a long-term girl, then it would seem that women prefer higher toned voices, but if you want a short-term fling then lower your voice to a husky, John Wayne pitch.

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Learn basics of new business from its foundation...

Management Guru Arindam Chaudhuri Dean Business School IIPM

MR. CHARUL MADAN, MANAGING PARTNER, EXECUTIVE ACCESS
BATCH: 19985-1997

SHARES HIS SUCCESS SAGA WITH ARCHANA SHARMA

As we met Mr. Charul Madan, one is easily impressed by the swanky office located in the heart of the city, Saket, New Delhi, It was indeed a pleasure to get to know him as a person, going back to his student life and then taking in his future plans. His composed & charming personality leaves you awestruck. His intellectual appraoch, verbosity, focus and sophistication separate Mr. Madan from his contemporaries. He also happens to be an excellent orator and his ability to connect with people has helped him reach new heights in his corporate career. Right from his college days to the present, he was weaved his learning in the best fashion as per the latest trends in the global market. He always dreamt of being the best and this relentless pursuit of excellence has lead him to carve a niche for himself in this competitive world. After a 3 year tenure with Planman consulting in the Training & Development division, he switched to an executive search and consulting firm, Executive Access, a global boutique, established in the year 1988. Understanding the solution from the client's perspective is one of his key strength and this also happens to be a part of his company's philosophy. Mr. Madan has also been a co-founder and Director of Pro-P technology and an angel investor in “Mama's little donut”. Mama's little donuts is a store that appeals to mothers who are in search of the best quality toys for their kids. It's an attractive store located in one of the post areas of Delhi and is now building an online platform. Mr. Madan has varied interests and passions, he lives his life to the fullest, he loves to spend time with daughter, he plays squash and goes for horse-riding. He is keen on travelling and has been to a large number of countries across the globe and has picked up the culture and trends unique to the regions that he has traveled to. Apart from being a thorough professional who is dependable, quality conscious and extremely high on integrity and ethics, he is also an all-rounder who gives equal weightage to the other 'Fun' dimensions of life.

Mr. Charul Madan a alumnus of the Indian Institute of Planning and Management, belongs to the Batch of 1997 and comes across as one of those rare individuals who have a great combination of ambition and humility. In our conversation with him, Mr. Madan revealed to us his spectacular journey in the corporate world and IIPM's significant contribution to his achievements.

Mr. Madan belongs to Dehradun and arrived in Delhi to pursue his MBA at IIPM. A completely different city as compared to Dehradun, Delhi's big city environment was very new to him. However he feels it gave him immense exposure, something he would have missed out completely in the sleepy town of Dehradun. It has been close to 16 years now and he has not moved out of the city and has fallen in love with it!

Mr. Madan maintains that Delhi and IIPM gave him just the right exposure not only in terms of National issues but also International perspectives. IIPM is very close to him and he still has a strong bond with the institute and its faculties. He fondly recollects the classes conducted by Arindam Sir and reminisces most of his teachings. He also found his soul-mate at IIPM and very emphatically maintains that a lot of what he is today is because of IIPM.

He shares that those days, the classes at IIPM were held at Lodhi road campus and there were about 60 students only in his batch! Back then when the institute was just in its 20^th year, the campus was not very large. Mr. Madan feels that the bond one builds with a small or a evolving institute is always strong. He initially worked for Planman Consulting and was one of the first employees. His shift to Executive Access was initiated with the help of a colleague who was an employee there. Executive Access, is one of the region's largest and most successful Executive Search firm with a big focus on financial services apart from other successful practice appears, with over 25 years experience in recruiting senior executives across the globe. They are headquartered in London with multiple office in USA, Canada and Asia.

However in the period between Planman and Executive Access, Mr. Madan also co-founded his own entrepreneurial venture. It was a joint venture with a Swiss company and primarily catered to the Railways in India.

They diversified and expanded their business with 120-150 odd customers and then sold it off. Mr. Madan shares that in spite of him having close to 5 years of corporate exposure, he began his career at EA as a research associate. He believes that this decision was spurred by his attitude that he wanted to learn the basics of this new business from it very foundation. And today after eleven promotions, he currently serves the company in the position of Managing Partner.

A managing partner, responsibility is to continuously build the equity of the firm apart from practice development. They have twenty eight partners world-wide. Even though they are global in nature they are very 'boutique' at heart. They carry a lot of nimbleness on how they provide solutions, build relationship with clients, and deal with the clients. This is the sole reason why he started off as a research associate as Executive Access is globally research focused.

As a Managing Partner of the firm, Mr. Madan is responsible for drawing overall vision of the company along side the Country MD not only from the Indian perspective but also from the global perspective. The major part of his role demands him to see that there is consistent profitable growth for the shareholders as well as the other partners. He also has to ensure that each practice area develops enough knowledge, information, and client solutions so as to remain on the top and then there is the issue of people management..' On asking about how classrooms are different from workstations he says that there is a vast difference between the two. At first, they both cannot be compared as a classroom involves theoretical study of subjects nowadays IIPM has evolved a lot in case-study based classes like Harvard and other B-Schools does. It does help a student prepare for the corporate world but workstations are something completely different as a person entering a Sales job does not even have a workstation. He feels that people should look at their role in a larger perspective of how the company operates and constantly look at avenues to contribute.

“What are the success factors of the organization? How are you contributing to those success factors and how passionately you are building that business? How driven are you and how goal oriented are you?

This is what makes the difference and matters the most,” comments. Mr. Madan draws inspiration from his former Chairman Mr. Rajan Marwah. Mr. Madan shares the fact that Mr. Marwah left for Hong Kong with just 300 dollars and built a multi million dollarfirm is a great inspiration for him. An ardent squast lover, he loves playing the game daily. On weekends he spends time with this daughter to go horse-riding. He says, though corporate grooming is largely dependent on the work environment and the role, it is critical to a professional success. Being a strong communicatior is extremely important and how you structure your conversation and how you present your cases will be dependent on your communications skills. His advice to the young professionals is that “to be passionate about your work, be driven, have a sense of goal and never wait for people to motivate”. Three Cheers from Cult to this dynamite.

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IIPM: Exposure beyond the classroom sessions...

UNIVERSITY EXCHANGE PROGRAMMES CAN NEVER BE CONFINED ONLY TO THE CLASSROOM SESSIONS...ITALIAN STUDENTS ON A RELIGIOUS EXCURSION.

Students from various Universities across the globe visit IIPM every year as a part of very interesting concept, the 'Exchange Programme'. The concept of such education exposure is an effort to understand management in one of the world's fastest growing economy. One such group of ecstatic Italian students from the University of Brescia and University of Torino, came to IIPM New Delhi in the month of August. After conveying a cheerful welcome, these students were taken for a religious tour. Such exchange programmes are enhanced through exclusive excursions to the beautiful cities of Delhi, Amritsar and Agra.

At the onset of the gorgeous religious tour, the students where taken to Bangla Sahib Gurdwara, followed by a visit to the holy St. James Church. The location of a Gurdwara just opposite the church in the heart of the capital of a country highlights how harmony is at it's helm in India. From there we moved on to the impressive Jama Masjid & Lotus Temple and all of these places were being described by a group of students from IIPM. These brilliant students branded the concept of divinity in all of these places in an exclusive way to the European students. For example at the end of the journey we went to the elegant Isckon temple, where one of the student from Winter-Batch of IIPM, extensively explained the fanatic & fantasy behind the flute & freedom with God. The Greatness of religion was paid heed in this trip and we looked forward to historical intellectuality , our next journey.

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IIPM DELH INDUSTRY VISIT, HINDWARE

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Hindware is a renowned company in India and a visit to such an organizations really gives the student an opportunity to understand management from very close quartes. IIPM students were taken on a visit to Hindware and it was a great learning experience for the group. Students learnt a lot about the products of the company including sanitary accessories, tiles, kitchen appliances and faucets. Students were able to observe closely the manufacturing processes and the efforts to keep quality in check. They also understood the issues of raw material sourcing and inventory management. Students got to see how by simply boiling calcium sulphate and using mud moulds, one could create such beautiful products.

The Manager at the Plant took time out to share in-depth details on the processes and answered the questions. The entire visit was truly a knowledge able one.

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IIPM DELHI: STUDENTS EXPOSED TO PRODUCTION & EXPORT DIVISION ON VISIT TO PARLE

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Benjamin Franklin once rightly quoted, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.” Parle Biscuits Pvt.Ltd. Is one indian company that lives by the same credo. Students at IIPM learnt more about this path-breaking company when they visited them on 5th of November 2011, The management students look forward to these industrial visits as they play a vital role in understanding the workings of large scale organizations.

Once the students reached the Parle premises which was fully decorated and promoted with its own products hoarding, everybody could instantly identify it's famous and all time favorite Baby Mascot. They were then shown a wonderful documentary on Parle products followed by a visit to the production area. These activities gave the students a whole lot of important information about Parle Biscuits, a brand they have loved, and grown up with!

Since 1929, Parle has been India's largest manufacturer of biscuits & confectionery. It has been the maker of the words largest selling biscuits “Parle-G” and a host of other very important brands. Over the years the 'Parle' name has come to symbolize quality, nutrition and great taste. Parle has also been awarded with the Monde Selection Award. Parle also takes due care about its Hygiene by sanitizing its employees on fixed intervals and students were able to get a very clear understanding of these processes. “Parle-G” being the core brand of the company fetches 50% of the profits for the company all alone and this is due to its high brand loyalty and remarkable brand equity. Parle products are highly demanded in case of natural calamities especially Parle-G. The only threat for the company is its “own products demand and production capacity mismatch ” rather than its competitors and students were made to understand the importance of production scheduling.
Also the visit allowed the students to understand the recent focus of the company on Automation which will ultimately increase its production. Currently this is about 200 tonnes per day per factory.

The students were also exposed to the export division of the company. They were briefed on the fact that the highest exports were done to Africa. Also, they were briefed on the strategy Parle adopted to start its own plants in Nigeria and Cameroon to reduce high trade taxes and maintain market cost leadership. The students were thus completely briefed on pricing strategies, marketing strategies, order processing, inventory control, distribution processes and other processes of Parle Biscuits Pvt Ltd.

In the end, visiting Parle gave students the real understanding of how brands function and the efforts taken behind the stage to ensure that it stays on the top at all times, And, this exposure truly counts a lot!

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ANY SURGERY PROMISING TO INCREASE SIZE

'Thorns to Competition' - You can order your copy online from here

"ANY SURGERY PROMISING TO INCREASE SIZE – ENILE ENHANCEMENT SURGERY OR CELLOPLASTY – THE RESULTS ARE NOT VERY ENCOURAGING. NOT UNTIL ONE HAS CLEARED ALL DOUBT, AND UNLESS THERE IS GENUINE NEED, ONE SHOULD NOT GO FOR IT. IT SHOULD BE THE LAST RESORT" – DR PRAKASH KOTHARI

You know what they say about men with big feet?” wondered Julia Roberts aloud to Hugh Grant in that sunny sweet romantic comedy, Notting Hill. She of course chickened out of the actual rhyme and playfully offered “big feet… large shoes” for the answer.

Whether the size of feet is any indication of the third foot is for the myths department to clarify, but whether meat well hung is indeed a criterion to trigger off those pleasured moans has as many answers as there are members. Size is to man what weight is to a woman. As if getting sex wasn’t enough of a challenge by itself – what with all the grooming to be done and pick-up lines to be rehearsed – parking woes too prove to be quite a bit of stress for a guy and his pony. Though women are usually known to be far too polite to diss a man squarely on his face for his underwhelming assets – we know this because the blogosphere and online groups are filled with pent-up frustration of some 'O-not-so-happy womenfolk' – most men do fret about their insufficient trunks becoming subjects of ‘small’ talk at a party.

Says leading sexologist of Asia, author, and Founder Member of Advisory Committee, World Association for Sexual Heath (WAS), Dr Prakash Kothari, “For sexual gratification, there is a minimum length which is required. But sexual pleasure is not a performance to be gauged; it is pleasure to be shared between two individuals… An archer, as you know, is known by his aim and not by the length of his arrow.

Size of the erect penis anywhere above of two inches is good enough. I believe “the longer the better” is Godzilla logic. What is important is satisfaction of the partner. If a man is unable to satisfy, due to being unable to perform or if he reaches climax too soon, or whatever be the reason, then Vatsyayana mentioned 1600 years ago, that the man should use one of oral sex, masturbation or artificial penis, or what are now known as vibrators or dildos. What’s important is satisfaction, and not the act per se.”

Length of a woman’s piece of real estate doesn’t really come close to long schlong concerns, but even if there were such a thing, Anna Arrowsmith (See ‘Up, Close and Personal’) assures us, “I remember reading The Female Eunuch where Germane Greer says no woman likes to think of herself as having a large vagina, and that was back in the 70s. Women do worry about this, but for us at least there are pelvic floor exercises that help an awful lot and pretty quickly too, which is more help than men get.”

Men can probably take heart in the fact that ultimately what lies between the ears, than that between the legs, is found more covetable by the fairer sex, though the skill to make the gong strike the G-spot certainly doesn’t go unappreciated. In any case, the XL fellows have their own set of problems to contend with, something like a Hummer with mileage issues/in city traffic. At the end of the day (not necessarily), emotional propositioning and decent positioning will go a long way for little Johns to make bragworthy bedroom conquests too.

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Anna Arrowsmith shares her perspective on size concerns

Managing director of adult entertainment firm Easy on the Eye, and female porn film director for over 12 years.

Apart from size, what other elements is pleasure a function of?

Pleasure comes from the understanding that sex is different from other things in life; it is a game with its own rules. Of course, respect and consent are key, but after that all else is about pleasure. For instance, dominatrixes' dungeons are full of professional men who are very demanding in the rest of their lives/jobs. Yet they pay large amounts to be spanked and spoken down to. Sex often acts as a counterbalance to the stresses and expectations of the rest of life. Don't engage the head (or the morals) too much. It follows that what happens in the bedroom stays there too.

Does porn serve to raise expectations and thus leads to increased feelings of inadequacies inside the bedroom?

Only if people already think negatively about porn, but those people will always be looking for reasons to add to their list of negative beliefs about the industry. It is unfair to blame the industry for raising expectations when other forms of film are not blamed in the same way. Imagine complaining to comedians that they set an example of life that is far funnier than reality, and thus we are all depressed with our real lives as a result. Porn directors don't prefer to show real sex, we show sexual entertainment. I think porn also does a good thing if it causes people to ask questions about how fulfilling their sex lives are, to a point. Why not try something new? The biggest killers of relationships are boredom and over-familiarity, not overactive sexual imaginations.

Anna Arrowsmith’s tips to enhance pleasure between the sheets...

My only tip would be to assume that your partner has more pent up sexual desires than polite society lets them voice (after all, don't you?). Sex becomes alive after this threshold has been surpassed. The trouble is, even in a world where sexual pleasure is being spoken about more and more, it can still be very difficult to overcome embarrassment and fear in your own relationship. Communication is key, as is having an open mind whilst respecting both yourself and your partner. In my experience too, women have a wider (and often more politically incorrect!) set of fantasies than men.

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THE VIAGRA REVOLUTION HAS CAUGHT THE IMAGINATION OF INDIANS BUT LOCAL APHRODISIACS STILL RETAIN THEIR USES

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There are only but a few things that fetch instant unanimity. Sex, for instance. Doctors the world over agree one of the drivers of good health is good sex every day, no doubt. But for those living amidst the din and bustle of urban metropolises, where the routine and drudgery of office and professional life is enough to slow down, if not actually finish off sexual appetites when getting into bed itself becomes an ordeal, people are turning to aphrodisiac-fired Viagra to heighten their libidos.

While the local sex stimulator has always come handy – with an abundance of sex clinics willing to impart education and technique – the emergence of the blue magic pill has radically altered the scenario.

Launched in the US market in April 1988, Viagra has become all the rage with more than three million prescriptions written for it. The oral medication has been hugely successful in not only treating impotence but also enhancing sexual performance to a great extent. Launched to control high blood pressure, Viagra's efficiency to treat impotence was discovered only later, and that too by accident.

Since then, the magical pill has given the local aphrodisiacs where ever they may be, a run for their money. India's tryst with Viagra began in 2005 when it was launched locally. To begin with, the availability of the pill was a problem, but no longer. Over a period of time it has become the magic word for close to 100 million Indians suffering from erectile dysfunction. The 50 mg tablet priced at Rs 463 is now easily available at the local shops while markets are flushed with about 15 versions of the Viagra, priced for as little as Rs 22. It is because of its low price value that many Indians – though still a minuscule minority of the population – have started using it at the cost of traditional therapies. For example: Rajesh Tripathi, who once regularly used Unani aphrodisiacs to impress his partner, has now turned to Viagra.

"There is no substitute for Viagra as it gives instant results. I have used Unani and other desi approaches, but I like the blue pill as it does not take time. With this pill I can also go on for a longer time." This is not to suggest that the arrival of Viagra has completely finished the local vaid and hakim. They continue to have their own loyal following, particularly in rural areas and amongst those who fear the Viagra because of its supposed side effects. Plus, there are many who are willing to pitch in their lot with Unani and Ayurveda medicines as a safer bet. Hakim Syed Obaid-us-Salam, who runs a dispensary in Ghaziabad, concedes that there is no alternative to Viagra in the Unani stream of medicine because of the different approaches to treatment.

"We go to the root of the disease and try to nip the aliment whereas Viagra is different as it only increases blood circulation locally, enhancing sexual performance. Its excessive use can lead to headache, bleeding and heart attack." Dr SV Kotwal, who heads the urologist department at Sitaram Bhartia, says the arrival of Viagra has opened an avenue never available earlier. "Many clones are easily available in India. I have prescribed it to many patients as it is effective," he points out.

With the rush of this sexual adrenaline, even Homeopathy claims it has a solution for the low libido. According to Homeopathy practitioner Jawed Ahmed, there are medicines available in his stream that can treat impotency and other problems. "Our way of treatment is different from Allopathy. There is no instant relief in Homeopathy, a patient has to go through the treatment for a long period of time." Some known Homeopathy brands of aphrodisiacs include Damiana and Salimum. Yoga too, traditionally, has asanas that help improve the libido. But these treatments take time. The realty is that none of them may come close to Viagra as far as improvement in sexual prowess is concerned.

Viagra's biggest asset is its price when compared to local sex-enhancing medicines. For about Rs 300, there could be a dramatic improvement in their performance as compared to Unani and Auyrvedic medicines which are expensive. Besides, the treatment methodology in traditional techniques is also time-consuming. Tripathi, who has at some or the other time used all the local brands, says their best results can be obtained in months, if not years. Too long a time to wait.

He also points out that desi medicines are no longer cheap; a month's treatment may cost anywhere between Rs 5,000 and Rs 10,000 depending on the hakim or the Ayurveda. Happily for all concerned, there is space for everyone. The Viagra craze has not blinded traditional visitors from haunting their favourite hakims and vaids. Add to it the ever-mushrooming sex clinics, like the legendary New Delhi-based Sablok Clinic, and it would tell us why India is the land of the Kamasutra.


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"Thorns to Competition" amongst the top 10 best sellers of the week.
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IIPM Mumbai Campus

Sex is a candy

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While it is difficult to put an exact worth tag on the value of the sex trade in Delhi and NCR, it is safe to assume that the amount runs into crores of rupees. As night falls, business picks up. It may be difficult to find a STD booth at night, but you will never be too far from finding sex. Deals are struck in subways, or the girls simply wave down a car and get inside.

Elsewhere on central Delhi's Mandir Marg, muscular boys carrying red handkerchiefs in their hands roam with ease while Moolchand flyover is practically taken over by transvestites. To sum it up, there is no such specific area in the city that can be labelled as a 'red light area'. And the one that is labelled, that is GB Road, is no longer the place it used to be.

We look up a website suggested by a college girl and come across a list of 56,000 girls and boys, the majority of whom are studying in one of Delhi university’s many colleges. We call a number listed on the website (971718****). The first call is made from a land line and goes unanswered. The second from a mobile is taken.

An angry male voice asks, “What do you want?” We ask for Aditi and are again asked, “But what do you want?” We say we want to meet her. In return, we are told if we want to meet Aditi, we would have to book a hotel room. The charges would be about Rs 8,000 for an hour to Rs 15,000 for a night. As a parting shot, we are told that we should not bother calling until a room is booked.

Next we dial a gigolo at (931230****). This belongs to Raj Shrey. He tells us he charges Rs 2,000 but that he would talk to us only if there is a girl to interact with. We offer more money and ask him who his clients are. The usual suspects, group of working women and housewives, are thrown up. In a typical night's work, Raj Shrey has to satisfy three to four women. If the clients are happy, in addition to Raj Shrey’s charges, they also give him coupons to shop with in malls. Unsurprisingly, Raj Shrey refuses to share any phone numbers.

The advent of mobile phone has helped sex rackets. They just get their numbers registered with a telephonic assistance service such as Just Dial in the garb of massage parlours, and half the work is done. We dial the massage parlour (958293****) and a female voice informs us that in addition to a massage and bath, we can get “real fun” for Rs 2,500. We could pick a girl from a Greater Kailash address. We get 10 phone calls through Just Dial and of these eight are of a similar nature. People in the flesh trade operate in the garb of friendship clubs, escort services and massage parlours.

While for professional sex workers, it's a full time occupation, there is an emerging tribe that indulges in the flesh trade occasionally, usually to meet their extra expenses, and without quite knowing the ramifications. Most of these youngsters are outsiders who are in the city to study, but want to enjoy the glitz of the metro.

When we approach as potential customers we are welcomed. But reveal your identity and out you go. Many phone calls later, we win the trust of a woman who agrees to talk to us on the condition that we do not carry a camera or a recorder. We agree. She meets us at the metro station of Kailash colony but only after ascertaining that we are clean. Swathed in brands and smelling of money, this is a very attractive woman. She begins talking to us and laughs at the thought that it is the first time in recent memory that she is meeting men without haggling for sex.


We sit down to have mango shake at a juice corner. She tells us that she is a graduate from the Delhi university in the batch of 2006. She was tired of hostel life where night would fall premature at 8 pm, a bore. So, along with three others, she rented a two bedroom flat in Kamla Nagar.

Living out of hostel meant the expenses got hiked many times over. One of the girls got an offer for sex during the 2004 DUSU elections after which she began getting back late every night. One evening she took the others out for a lavish treat and divulged the source of her newly-found wealth. Her pimp would send her to upscale hotels where she got Rs 5,000 per client. She was paid Rs 15,000 the first time after which it came down to Rs 5,000.

Of the four friends who walked down that path, three are now married. Their overriding fear: no one should recognise them when they are with their husbands. In the 20 days we spent on researching this story we found that sex is available everywhere in Delhi and the NCR. Also, that college going girls and boys are the freshest baits. They are lured by easy money and once in, they find it difficult to break free.

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IIPM Mumbai Campus

Sexual longevity is on the wane. While sexual openness is on the rise, the dream of a long sexual life is proving to be just that – a dream

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The recent years have seen a sea change in societal attitudes and sexual norms. The taboos have been left behind and sexual mores are more liberal. To wait for sex till marriage seems to be a thing of the past. Sex is not difficult to get...it is easily available and abundant. Not only men, women also want fulfilment. Condoms and birth control pills have found their way into school bags. The bedroom is a laboratory for experimentation. And this is not just limited to the metros. The heat is being turned on in small towns and villages, traditionally considered the bastions of morality. The society seems to be embracing this change.

This, however is just one side of the picture. The other side is quite the opposite. Sexual longevity is on the wane. While sexual openness is on the rise, the dream of a long sexual life is proving to be just that – a dream. Earlier the ardour would start waning at 40, now the drop starts at the age of 30. Earlier the sexual prowess of men at the age of 60 would also be a given, work stress and a hectic life mean more and more men are putting sex on the back burner. Matters become worse when both partners have jobs.


Daily life caught in the rut of shifts, the pressures of performance appraisals, mental stresses caused by financial insecurities, shrinking social spaces and inequalities in close relationships are taking their toll in the bedroom. Take the case of Amit and Gauri. They are media professionals married for two years. Amit has been on the morning shift in his news channel for the last three months. Gauri gets free from her newspaper shift around 1.00 am. By the time she gets home, Amit is in deep sleep. When Amit leaves, Gauri is catching up on sleep. “If we ever make love it is hurried and awkward. It seems I will have to take leave from work to enjoy sex,” rues Gauri.

Suresh Majumdar, former clinical psychologist of the Ahmedabad based DM Institute of Mental Health says, “Hectic schedules are the death knell of life. Mobiles and computers have changed lives completely. While they have made our life easy, they have also increased the pressures. People work for 17-18 hours and often carry work home. People get up and get right to work. They have no time for themselves and are tired both mentally and physically. Tolerance levels are falling, people are easily irritable. All this impacts one’s sex life. Often people seek help in alcohol but this only compounds the problem,” he says.

Sexual initiation starts at a younger age. The easy availability of porn means children are sexually hyper active. This early start also means a premature death to one’s sexual life. Dr Amresh Kumar Singh of the Devraj Ars Medical College, Kolar, says, “If you are not suffering from any sexual abnormality, there is no age limit to which you can enjoy sex although individuals differ in their limits and abilities. When sexual initiation happens at a young age, sexual desires begin to wane early. Priorities also change with age.”

A healthy sexual life demands a fit body and a peaceful mind. Dr KK Agarwal of the Heart Care Foundation, New Delhi, lays the blame for waning sexual desire on lifestyle related diseases. “A careless attitude towards oneself can have disastrous consequences. A love for the easy life is making the road ahead difficult. Increasingly diabetes and heart diseases are taking hold of younger people. All this affects one’s sexual life.”

After a long career in a nationalised bank, Srawan Verma opted for voluntary retirement and now lives at Noida where he helps his son in his business. “The period between the ages of 30 and 40 is marked by an inability to accept the days of one’s youth are a thing of the past. The body refuses to comply with the mind. The tuning goes off key and sexual life bears the brunt of this.”


Rajkishore Prasad, an HR professional in an MNC, disagrees. “The body listens to the mind when it comes to sex. If your personality is colourful you will enjoy sex all your life. Mental preparation is a must to enjoy sex. But what happens is that sex just becomes a chore. The pleasure is thrown out of the equation.”

GK Thakur, a 43-year-old academician living in Greater Noida reasons, “The problem lies with those who consider sex a mechanical process whereas it is the emotional content which ranks higher. Emotions and feelings cannot be overlooked. These are like foreplay to the
actual act, much like appetisers before the actual meal. Not only do they pique the hunger, they make its fulfilment more satisfying. Every below par performance in the bedroom punches a hole in the male ego. This can eat away into one’s sex life.”

Is there a way out? Vishal Chabbra, consultant psychiatrist at the Vimhans Hospital says, “One needs to be physically and mentally fit to enjoy sex. Try to find time for yourself in the daily business of living. Keep your weekends for yourself and enjoy them fully. This will keep you energised and fresh. Find time for your hobbies. Social interactions and activities are extremely important. As far as preparing yourself for sex is concerned, change the atmosphere in the bedroom. Use fragrances of your choice. Try new positions and techniques. Be experimental. This will bring change. Sexual desire is like a perpetual flame. It doesn’t die out though it may decrease in intensity.” To keep the flame burning is a key ingredient of a happy and fulfilling life.

For More IIPM Info, Visit below mentioned IIPM articles.
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As many as 60% of the respondents of an online sex survey have had multiple sex partners. Maybe, the times are changing

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You don't need to smuggle in that dog eared, muchthumbed soft -porn magazine any more. If you want some good ol' titillation, there are a myriad other avenues to choose from. But move over second-hand fun. Now you can get the real-life experience with just about no fuss... Ask for sex. Or about it. That's what The Sunday Indian Online did: Quiz people about their sex lives. The survey, by www.thesundayindian.com, was simpler, and had less inquisitive questions compared to the one for the main story. The answers were candid too, with the respondents coming from all walks of sex life. There were homosexuals, heterosexuals, bisexuals, and a good 26 per cent who were 'undecided about their orientation'. There were only a handful of female respondents. But the few of them who did field questions, went for it full throttle.

So let's start with tracking how the mind is wired when the body is at play. It might be unfair to judge the loyalty quotient of the respondents from the survey, but evidently more than 61 per cent of them fantasise about actors, friends, colleagues and porn stars when they are in bed with a partner. The gender break up on this is intriguing too. None of the females (in the survey) fancy their husbands/boyfriends when they have sex. So who is the hero of their prurient dramain- the-head? Predictably, for a majority of them, it is a movie star. Then there is another lot of women who imagine they are making out with their probably-more-attainable colleagues while in bed with their husband/boyfriend. Men too take off on flights of fancy. More than actresses and colleagues, when it comes to intimate communion, porn stars rule the imagination of 20 per cent of the males surveyed. A minuscule percentage have lascivious thoughts about their house maids too. But it's refreshing to note that a majority of them would rather stick to fantasising about their wife/girlfriend, when it comes to matters concerning the birds and the bees. Variety rules, though. Settling for the usual doesn't seem to be the norm, as more than 60 per cent of the respondents have had multiple sex partners. Of them, there are 20 per cent who claim to have had more than five partners, and 41 per cent who could count it on their fingers. But, like most things in life, quantity and quality oft en don't go hand in hand. So, though 60 per cent of them claim to be completely satisfied with their partners, 53 per cent of the very same respondents contradicted themselves when they admitted that action between the sheets could be better still.

Of course, everyone enjoys a good time. While in the throes of passion, most of these respondents say they like it sensuous and romantic. At times, wild and adventurous. Normal? No thanks. These amorous encounters take place every single day of the week for a good 21 per cent. For 50 per cent, it is up to four times a week. Another 15 per cent find occasion for it five times a week. And then, eight per cent say they don't manage it even once a week. We wouldn't venture to tell this eight per cent that they tried and failed....perhaps they prefer being celibate, for a while. Reasons for why sex does not happen vary. It could be exhaustion aft er a hard day's work (36 per cent), joint family compulsions (11.4 per cent), or just plain lack of time. Nevertheless, more than a quarter of those surveyed get what they really need, against all odds. There are diff erent avenues for “getting it” too. Sex has grown far more symbolic and vicarious in the last decade. Our survey says 14 per cent of the respondents enjoy sex on the web/phone. We guess hormones can now read digital codes. A whole new chemistry is brewing.

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IIPM Mumbai Campus

SEX ISN'T A FOUR-LETTER WORD

IIPM Mumbai Campus

Sex is... what happens between the sheets. But it is just as much what happens betwixt the ears. The mind is the key. But are our minds free and uncluttered enough to either draw sustenance from or feed the pleasures of the flesh, guilty or otherwise?

We live in times in which sexually loaded images and ideas jump out at us day in and day out from our television sets and movie screens. But for the uppity loony fringe peopled by the moral police, we are completely blase about this unstoppable sensory overload.

Sex talk is cheap in India. The entire nation seems to go into paroxysms of collective vicarious delight when Munni's badnaami and Sheela's jawani are put on show in our multiplexes and living rooms, with Bollywood divas and starlets inveigling us with miles of well-toned bare midriff.

We live in a country where even an advert for a mango drink cannot refrain from alluding to the Kamasutra. Sex is all pretty aam in this land of 1.2 billion humans.

The question is: how much of the action that we Indians are supposed to be getting is worth all the reams of newsprint and all the spools of videotape that are frenetically expended on it? We can't tell for sure, no matter what the stress is really on – quantity or quality.

Is a sexually hyperactive and liberated India for real? Or is it only a media-created myth, constructed almost on an industrial scale to peddle a wide range of products and events from lacy lingerie to salacious sex toys, from appeal-enhancing fragrances to libido-boosting pills, from furtive rave parties in urban nether zones to ayurvedic aphrodisiacs and Ecstasy, both the substance and the state of mind.

Sex is all around us – on advertising hoardings, television commercials, adult websites, pornographic rags and film dialogue and songs. If you believe the hype, we are at it all the time. And loving it.

But that is not what the nationwide TSI-CVoter sex survey indicates. As many as 40 per cent of those polled perceive sex as either just a "physical need" or, worse still, a "mechanical chore". What's more, 27 per cent are dissatified with the quality of their sex life while 35 per cent feel that they could do with a booster shot.

The flip side of life in the fast lane, many Indians appear to have realised, is a loss of a healthy, fulfilling sex life. Well over 50 per cent of the people quizzed in this survey admit that they aren't getting enough owing to overwork, urban stress and shrinking leisure time.

So, where really does the truth lie? Read on for the answer.


For More IIPM Info, Visit below mentioned IIPM articles.
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Emerging Out Of Cricket's Shadow

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Having performed impressively at the Commonwealth Games in Delhi and the Asian Games at Guangzhou, Indian sportsmen have perhaps created the perfect platform for other sports to breach the cricket barrier

After India’s recent exploits in New Delhi and Guangzhou, there is collective contentment and belief that Indian sports and more importantly the sportsperson are finally getting the share of attention they deserve. It could be seen as the beginning of a promising sporting era.
India has come a long way since 1900 when Norman Pritchard, a British descendant did his adopted country proud by winning two silver medals in 200m and 200m hurdles respectively and till date remains the only ‘Indian’ to win two Olympic medals.

A century hence, in 2008, Abhinav Bindra made history by becoming the first Indian to win an individual gold medal at the Olympics. Dare I say, his achievement ignited the spark of confidence other athletes solemnly needed. India won more than a hundred medals at CWG this year, 38 of which were gold, a record haul for India. At the Asian Games ’10, India managed a staggering 64 medals, another record. The overall performance of India at the events resulted in an all-time best of second and sixth spots respectively.

Seemingly impressive, especially owing to the numerous gold medals to boast about, any celebration at this point would be premature. At the Olympics, India, a country 1.2 billion people strong, has only one individual gold medal to show for. Also, India trails China 1204 to 128 in the overall gold medal tally at the Asian Games where the competition is said to be mild.

However, it would be treacherous not to applaud and acknowledge the achievements of our labouring athletes. Shooting for instance has been extremely instrumental in accumulating success. Out of the 38 CWG gold medals, our shooters shot 14. Not to forget, the sole silver medal in the Sydney Olympics was won by
a shooter.

Ace shuttler Saina Nehwal deserves plaudits for her hard fought performance to win India the 38th gold after a scintillating performance at CWG. Exactly the stuff heroes are made of and precisely, the example the Indian sporting fraternity needs. The Asian Games too have a remarkable story to tell. The spellbinding display was the performance of the Armyman Bajrang Lal Takhar from Sikar district of Rajasthan who sculled his way to gold. Vijender Singh and the Indian boxing team deserve a special mention, the former in particular, for his resilience and resurgence in clinching gold at the Asian Games after a heart-breaking semifinal loss at the CWG.

Many prominent athletes have voiced their support welcoming the favourable changes in the sports environment. Karnam Malleswari commented “It’s a big honour that Commonwealth Games is being organised in India”. Champion wrestler Sushil Kumar added “our job is to work hard and win medals”, before highlighting the responsibility of the administrative bodies to promote the sports in question.

One particular sport which is steadily generating a strong cult following is football. It has gradually surged into the foray due to the unprecedented fame and support some of the European teams enjoy here in India. Though somewhat tainted for the same, the growing fan base has attracted interest from Arsenal F.C who are planning to open an academy soon, remarking that there is immense potential in India.

To top it all, New Delhi is slated to host the final race
of the upcoming Formula One season in December next year. The event will presumably put India on the sporting calendar, promote Indian sports and provide a much needed break to other as yet anonymous sporting disciplines.

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM, GURGAON