IIPM - Admission Procedure
Benjamin Franklin once rightly quoted, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.” Parle Biscuits Pvt.Ltd. Is one indian company that lives by the same credo. Students at IIPM learnt more about this path-breaking company when they visited them on 5th of November 2011, The management students look forward to these industrial visits as they play a vital role in understanding the workings of large scale organizations.
Once the students reached the Parle premises which was fully decorated and promoted with its own products hoarding, everybody could instantly identify it's famous and all time favorite Baby Mascot. They were then shown a wonderful documentary on Parle products followed by a visit to the production area. These activities gave the students a whole lot of important information about Parle Biscuits, a brand they have loved, and grown up with!
Since 1929, Parle has been India's largest manufacturer of biscuits & confectionery. It has been the maker of the words largest selling biscuits “Parle-G” and a host of other very important brands. Over the years the 'Parle' name has come to symbolize quality, nutrition and great taste. Parle has also been awarded with the Monde Selection Award. Parle also takes due care about its Hygiene by sanitizing its employees on fixed intervals and students were able to get a very clear understanding of these processes. “Parle-G” being the core brand of the company fetches 50% of the profits for the company all alone and this is due to its high brand loyalty and remarkable brand equity. Parle products are highly demanded in case of natural calamities especially Parle-G. The only threat for the company is its “own products demand and production capacity mismatch ” rather than its competitors and students were made to understand the importance of production scheduling.
Also the visit allowed the students to understand the recent focus of the company on Automation which will ultimately increase its production. Currently this is about 200 tonnes per day per factory.
The students were also exposed to the export division of the company. They were briefed on the fact that the highest exports were done to Africa. Also, they were briefed on the strategy Parle adopted to start its own plants in Nigeria and Cameroon to reduce high trade taxes and maintain market cost leadership. The students were thus completely briefed on pricing strategies, marketing strategies, order processing, inventory control, distribution processes and other processes of Parle Biscuits Pvt Ltd.
In the end, visiting Parle gave students the real understanding of how brands function and the efforts taken behind the stage to ensure that it stays on the top at all times, And, this exposure truly counts a lot!
For More IIPM Info, Visit below mentioned IIPM articles.
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
IIPM Mumbai Campus
IIPM: What is E-PAT?
IIPM: Leading consistently on multiple fronts
Planman Technologies is Leaders in educational publishing solutions
Benjamin Franklin once rightly quoted, “Without continual growth and progress, such words as improvement, achievement and success have no meaning.” Parle Biscuits Pvt.Ltd. Is one indian company that lives by the same credo. Students at IIPM learnt more about this path-breaking company when they visited them on 5th of November 2011, The management students look forward to these industrial visits as they play a vital role in understanding the workings of large scale organizations.
Once the students reached the Parle premises which was fully decorated and promoted with its own products hoarding, everybody could instantly identify it's famous and all time favorite Baby Mascot. They were then shown a wonderful documentary on Parle products followed by a visit to the production area. These activities gave the students a whole lot of important information about Parle Biscuits, a brand they have loved, and grown up with!
Since 1929, Parle has been India's largest manufacturer of biscuits & confectionery. It has been the maker of the words largest selling biscuits “Parle-G” and a host of other very important brands. Over the years the 'Parle' name has come to symbolize quality, nutrition and great taste. Parle has also been awarded with the Monde Selection Award. Parle also takes due care about its Hygiene by sanitizing its employees on fixed intervals and students were able to get a very clear understanding of these processes. “Parle-G” being the core brand of the company fetches 50% of the profits for the company all alone and this is due to its high brand loyalty and remarkable brand equity. Parle products are highly demanded in case of natural calamities especially Parle-G. The only threat for the company is its “own products demand and production capacity mismatch ” rather than its competitors and students were made to understand the importance of production scheduling.
Also the visit allowed the students to understand the recent focus of the company on Automation which will ultimately increase its production. Currently this is about 200 tonnes per day per factory.
The students were also exposed to the export division of the company. They were briefed on the fact that the highest exports were done to Africa. Also, they were briefed on the strategy Parle adopted to start its own plants in Nigeria and Cameroon to reduce high trade taxes and maintain market cost leadership. The students were thus completely briefed on pricing strategies, marketing strategies, order processing, inventory control, distribution processes and other processes of Parle Biscuits Pvt Ltd.
In the end, visiting Parle gave students the real understanding of how brands function and the efforts taken behind the stage to ensure that it stays on the top at all times, And, this exposure truly counts a lot!
For More IIPM Info, Visit below mentioned IIPM articles.
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
IIPM Mumbai Campus
IIPM: What is E-PAT?
IIPM: Leading consistently on multiple fronts
Planman Technologies is Leaders in educational publishing solutions
No comments:
Post a Comment