Aircel’s App stores

Aircel has become the first service operator in the country to launch a full fledged application store in collaboration with Infosys. Interestingly, world over, it is usually the handset vendors which have successful application stores like Apple and BlackBerry. Gurdeep Singh, COO, Aircel, says, “The reason as to why the service operators across the world have not been able to have a successful App store is because of the kind of energy it requires. We have an open developers community and the backing of Infosys would help us in getting a host of applications.” Technology will be a differentiating factor but the most notable feature of this application store from Aircel would be that it won’t just be a smartphone driven phenomena that most applications stores (like that of BlackBery, Apple, Nokia, Verizon)are, but it would also support applications driven on Voice and even SMS.

Surbhi Chawla

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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