IIPM: What is E-PAT?
There are only but a few things that fetch instant unanimity. Sex, for instance. Doctors the world over agree one of the drivers of good health
is good sex every day, no doubt. But for those living amidst the din and bustle of urban metropolises, where the routine and drudgery of office and professional life is enough to slow down, if not actually finish off sexual appetites when getting into bed itself becomes an ordeal, people are turning to aphrodisiac-fired Viagra to heighten their libidos.
While the local sex stimulator has always come handy – with an abundance of sex clinics willing to impart education and technique – the emergence of the blue magic pill has radically altered the scenario.
Launched in the US market in April 1988, Viagra has become all the rage with more than three million prescriptions written for it. The oral medication has been hugely successful in not only treating impotence but also enhancing sexual performance to a great extent. Launched to control high blood pressure, Viagra's efficiency to treat impotence was discovered only later, and that too by accident.
Since then, the magical pill has given the local aphrodisiacs where ever they may be, a run for their money. India's tryst with Viagra began in 2005 when it was launched locally. To begin with, the availability of the pill was a problem, but no longer. Over a period of time it has become the magic word for close to 100 million Indians suffering from erectile dysfunction. The 50 mg tablet priced at Rs 463 is now easily available at the local shops while markets are flushed with about 15 versions of the Viagra, priced for as little as Rs 22. It is because of its low price value that many Indians – though still a minuscule minority of the population – have started using it at the cost of traditional therapies. For example: Rajesh Tripathi, who once regularly used Unani aphrodisiacs to impress his partner, has now turned to Viagra.
"There is no substitute for Viagra as it gives instant results. I have used Unani and other desi approaches, but I like the blue pill as it does not take time. With this pill I can also go on for a longer time." This is not to suggest that the arrival of Viagra has completely finished the local vaid and hakim. They continue to have their own loyal following, particularly in rural areas and amongst those who fear the Viagra because of its supposed side effects. Plus, there are many who are willing to pitch in their lot with Unani and Ayurveda medicines as a safer bet. Hakim Syed Obaid-us-Salam, who runs a dispensary in Ghaziabad, concedes that there is no alternative to Viagra in the Unani stream of medicine because of the different approaches to treatment.
"We go to the root of the disease and try to nip the aliment whereas Viagra
is different as it only increases blood circulation locally, enhancing sexual performance. Its excessive use can lead to headache, bleeding and heart attack." Dr SV Kotwal, who heads the urologist department at Sitaram Bhartia, says the arrival of Viagra has opened an avenue never available earlier. "Many clones are easily available in India. I have prescribed it to many patients as it is effective," he points out.
With the rush of this sexual adrenaline, even Homeopathy claims it has a solution for the low libido. According to Homeopathy practitioner Jawed Ahmed, there are medicines available in his stream that can treat impotency and other problems. "Our way of treatment is different from Allopathy. There is no instant relief in Homeopathy, a patient has to go through the treatment for a long period of time." Some known Homeopathy brands of aphrodisiacs include Damiana and Salimum. Yoga too, traditionally, has asanas that help improve the libido. But these treatments take time. The realty is that none of them may come close to Viagra as far as improvement in sexual prowess is concerned.
Viagra's biggest asset is its price when compared to local sex-enhancing medicines. For about Rs 300, there could be a dramatic improvement in their performance as compared to Unani and Auyrvedic medicines which are expensive. Besides, the treatment methodology in traditional techniques is also time-consuming. Tripathi, who has at some or the other time used all the local brands, says their best results can be obtained in months, if not years. Too long a time to wait.
He also points out that desi medicines are no longer cheap; a month's treatment may cost anywhere between Rs 5,000 and Rs 10,000 depending on the hakim or the Ayurveda. Happily for all concerned, there is space for everyone. The Viagra craze has not blinded traditional visitors from haunting their favourite hakims and vaids. Add to it the ever-mushrooming sex clinics, like the legendary New Delhi-based Sablok Clinic, and it would tell us why India is the land of the Kamasutra.
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus
There are only but a few things that fetch instant unanimity. Sex, for instance. Doctors the world over agree one of the drivers of good health
is good sex every day, no doubt. But for those living amidst the din and bustle of urban metropolises, where the routine and drudgery of office and professional life is enough to slow down, if not actually finish off sexual appetites when getting into bed itself becomes an ordeal, people are turning to aphrodisiac-fired Viagra to heighten their libidos.While the local sex stimulator has always come handy – with an abundance of sex clinics willing to impart education and technique – the emergence of the blue magic pill has radically altered the scenario.
Launched in the US market in April 1988, Viagra has become all the rage with more than three million prescriptions written for it. The oral medication has been hugely successful in not only treating impotence but also enhancing sexual performance to a great extent. Launched to control high blood pressure, Viagra's efficiency to treat impotence was discovered only later, and that too by accident.
Since then, the magical pill has given the local aphrodisiacs where ever they may be, a run for their money. India's tryst with Viagra began in 2005 when it was launched locally. To begin with, the availability of the pill was a problem, but no longer. Over a period of time it has become the magic word for close to 100 million Indians suffering from erectile dysfunction. The 50 mg tablet priced at Rs 463 is now easily available at the local shops while markets are flushed with about 15 versions of the Viagra, priced for as little as Rs 22. It is because of its low price value that many Indians – though still a minuscule minority of the population – have started using it at the cost of traditional therapies. For example: Rajesh Tripathi, who once regularly used Unani aphrodisiacs to impress his partner, has now turned to Viagra.
"There is no substitute for Viagra as it gives instant results. I have used Unani and other desi approaches, but I like the blue pill as it does not take time. With this pill I can also go on for a longer time." This is not to suggest that the arrival of Viagra has completely finished the local vaid and hakim. They continue to have their own loyal following, particularly in rural areas and amongst those who fear the Viagra because of its supposed side effects. Plus, there are many who are willing to pitch in their lot with Unani and Ayurveda medicines as a safer bet. Hakim Syed Obaid-us-Salam, who runs a dispensary in Ghaziabad, concedes that there is no alternative to Viagra in the Unani stream of medicine because of the different approaches to treatment.
"We go to the root of the disease and try to nip the aliment whereas Viagra
is different as it only increases blood circulation locally, enhancing sexual performance. Its excessive use can lead to headache, bleeding and heart attack." Dr SV Kotwal, who heads the urologist department at Sitaram Bhartia, says the arrival of Viagra has opened an avenue never available earlier. "Many clones are easily available in India. I have prescribed it to many patients as it is effective," he points out.With the rush of this sexual adrenaline, even Homeopathy claims it has a solution for the low libido. According to Homeopathy practitioner Jawed Ahmed, there are medicines available in his stream that can treat impotency and other problems. "Our way of treatment is different from Allopathy. There is no instant relief in Homeopathy, a patient has to go through the treatment for a long period of time." Some known Homeopathy brands of aphrodisiacs include Damiana and Salimum. Yoga too, traditionally, has asanas that help improve the libido. But these treatments take time. The realty is that none of them may come close to Viagra as far as improvement in sexual prowess is concerned.
Viagra's biggest asset is its price when compared to local sex-enhancing medicines. For about Rs 300, there could be a dramatic improvement in their performance as compared to Unani and Auyrvedic medicines which are expensive. Besides, the treatment methodology in traditional techniques is also time-consuming. Tripathi, who has at some or the other time used all the local brands, says their best results can be obtained in months, if not years. Too long a time to wait.
He also points out that desi medicines are no longer cheap; a month's treatment may cost anywhere between Rs 5,000 and Rs 10,000 depending on the hakim or the Ayurveda. Happily for all concerned, there is space for everyone. The Viagra craze has not blinded traditional visitors from haunting their favourite hakims and vaids. Add to it the ever-mushrooming sex clinics, like the legendary New Delhi-based Sablok Clinic, and it would tell us why India is the land of the Kamasutra.
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus
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