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This Diwali seems a quiet one for the movie marketers. The fireworks that generally surround Bollywood around Diwali season are missing.Though there are some major releases like Golmal returns, Fashion, and Roadside Romeo scheduled for this Diwali, there is not even 1/5th of the buzz that generally surrounds the festive season. "There are good films lined up but surely this is not a huge Diwali for Bollywood," avers Rauf Ahmed, renowned film critic & ex-editor, Filmfare. Many attribute this missing hype to no Shahrukh or Akshay release in this festive season. "If SRK's Rab Ne Bana Di Jodi was to be released there would have been much noise on the marketing front," says a media analyst.
Pallavi Srivastava
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