Industry Visit To Asian Paints By IIPM Students

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IIPM is India's Global B-School. It was founded by renowned economic visionary Dr. M.K Chaudhuri in the year 1973. It is every student's dream to get admission in IIPM. IIPM has 18 branches through out India. Delhi campus is the International campus of the institute. IIPM offers premium courses in BBA, MBA, EMBA and BCA IIPM is ranked No.1 in Placement Record,Quality of Faculty and Global Exposure. It is ranked No.2 in Student Development, Potential to Network and Infrastructure. It is ranked No.7 in Course Contents amongst all B-Schools in India

Asian Paints is one of the worlds largest paint corporations. They operate in 17 countries and have 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries i.e. Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.

The students of IIPM Mumbai (Batch PGP/10-12/FW) visited the Asian Paints Manufacturing Plant on the 21st of December 2010. The students were first introduced to the concept of Total Water Management. At Asian Paints they strongly believe that “EVERY DROP OF WATER COUNTS”. They showcased various models that helped in conserving water. This is a part of Asian Paints CSR (Corporate Social Responsibility) activity. Asian Paints is working hard towards improving awareness about shortage of water and the various problems that come with it.

The students were then taken for a tour of the factory. They were shown how the plant functions, and were then explained the entire operation process of the plant from the purchase of raw materials to its dispatch. The industrial visit proved out to be very informative and educative .

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BORDER DISPUTES SOLUTION: Where is the limit

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Some worst border disputes, least talked about'

Where is the limit? History witnesses how ethnicity, culture, race, religion, and language have divided the world into separate political entities. The world which stretches over 2,50,000 km, is divided by 322 land borders into 194 different sovereign states and 71 other dependent entities. Many of these 322 lands and 430 bilateral marine borders are yet to be properly defined which, on quite occasions, has led to severe border disputes. Moreover, unexplored resources, competition between nations and their expansion policies have just added more complexity to it. What is more horrifying is that disputed border areas often attract illegal drug trafficking, migration, human trafficking and many more. However, there are a few territorial disputes that have grabbed some attention by media and the international community and created chaos while many more which pose equal danger have been least talked about. Here is an effort to divulge some of them.

Perhaps, one of the biggest of such disputes is of sovereignty over the islands of Etorofu, Kunashiri, and Shikotan, and the Habomai group - the area which is known to Japanese as the "Northern Territories" while Russians call it the "Southern Kuril Islands." The islands, initially occupied by the USSR in the early 1945 and is presently governed by Russia, have always been claimed by Japan. This dispute has greatly hampered the bilateral relationship between these two influential nations. The next in line is the conflict between UK and Argentina over the issue of controlling the Falkland Islands. The dispute became so severe that it finally led to war between them. The 74 days long war claimed 907 lives in total in 1982. However, the controversial Argentina-Brazil-Paraguay borders dispute was not less notorious. It has encouraged money laundering, smuggling, illegal arms trade and narcotics trafficking. Further, it became a hot spot for fund raising by extremist groups. The next is the Spratly Islands which have always been the bone of contention between Asian nations including the Philippines, Malaysia, Brunei, Vietnam, and China. The islands does not have much economic importance in itself but they become of extreme importance when it comes to establishing international borders for the neighbouring countries. In South Asia, though the Kashmir issue grabbed much attention, the Pak-Afghan open order poses greater threat. It became base for non-state actors. Moreover, the Indo-Bangladesh or Indo-Bhutan border areas are equally dangerous. Moreover, the decade long border disputes led the illegal migration of thousands of people in countries like Uganda, Congo, Cote d'Ivoire and Rwanda etc.

The issue of border disputes has caused more damage than expected. The Israel-Palestine, Indo-Pak, Indo-China, Kosovo-Serbia wars are results of this. Solution? Certainly not war! Negotiations are a must. The way the Canada-US border dispute or the UK-US Oregon boundary dispute were solved, through negotiations, others should come forward, if not for the sake of the world, then, for the sake of themselves!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Politics: Impressive rise of the palestine

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Since 2007, Jordan and the US have trained forces in policing and human rights

Thomas Friedman Economist and NYT Columnist

When I covered the 1982 Lebanon war, I learned something surprising about wars: They attract all kinds of spectators, meddlers, do-gooders and do-badders. They use the conflict and the attention it generates to play out their own identity issues and biases. My favourite in Beirut was a gentleman who showed up in August 1982 as the Palestinian guerrillas were sailing out of Beirut harbour. His name ' I am not making this up ' was Arthur Blessitt, the 'Sunset Boulevard Preacher.' He had walked to West Beirut from Israel to pray for peace, dragging a 13-foot-long wooden cross with a little wheel on the bottom.

Arthur was harmless; some of the others, though, were mendacious, which prompted me to promulgate this rule: I adore the Israelis and Palestinians, but God save me from some of their European and American friends. Their grandstanding interventions like those blockade-busters sailing to Gaza or the wealthy American Jews who fund extremist settlers' housing purchases in Arab East Jerusalem ' often fuel the worst trends on either side and divert our energies from the only thing that is important: forging a two-state solution.

So is there anything good happening in that regard? Yes. The effort by the Palestinian President, Mahmoud Abbas, and the Prime Minister Salam Fayyad to build the institutional foundations of a Palestinian state from the ground up ' replacing the corrupt structure that Yasser Arafat created and Israel destroyed ' is actually making progress. This matters ' and must be nurtured. You see, there are two models of Arab governance. The old Nasserite model, which Hamas still practices, where leaders say: 'Judge me by how I resist Israel or America.' And: 'First we get a state, then we build the institutions.' The new model, pioneered in the West Bank by Abbas and Fayyad is: 'Judge me by how I perform ' how I generate investment and employment, deliver services and pick up the garbage. First we build transparent and effective political and security institutions. Then we declare a state. That is what the Zionists did, and it sure worked for them.' The most important thing going on this conflict today is that since 2007 the Palestinian Authority, Jordan and the US have partnered to train a whole new West Bank Palestinian security force in policing, administration and even human rights. The programme is advised by US Lt Gen Keith Dayton ' one of the unsung good guys. The Israeli army has become impressed enough by the performance of the new Palestinian National Security Force, or NSF, under Abbas and Fayyad that those forces are now largely responsible for law and order in all the major West Bank towns, triggering an explosion of Palestinian building, investment and commerce in those areas.

Here are highlights: The Jordanians have trained and the Palestinian Authority deployed and equipped five NSF battalions and one Presidential Guard unit, some 3,100 men. Plus, 65 Palestinian first-responders have been trained and are being equipped with emergency gear. A Palestinian National Training Centre, with classrooms and dorms, is nearing completion in Jericho so they themselves can takeover the training. The Palestinian Authority is building a 750-man NSF camp to garrison the new NSF troops, including barracks and parade ground near Jenin. At the same time, the Palestinian security headquarters are all being rebuilt in every major town, starting in Hebron. An eight-week senior leadership training course in Jericho ' bringing together the Palestinian police, the NSF and Presidential Guards ' has graduated 280 people, including 20 women.

A course for captains and below in how to handle everything from crowd control to elections has also begun. The reinvigorated Palestinian Ministry of Interior is leading its security sector transformation, and the Canadians are helping set-up Joint Operations Centres across the West Bank so all Palestinian security services can coordinate via video conferencing. Even Prime Minister Bibi Netanyahu has reduced Israel's manned checkpoints in the West Bank from 42 to 12. This won't be politically sustainable for Abbas and Fayyad, unless Israel begins to turn full authority over to the Palestinians for their major cities in the West Bank. Palestinians have to see their new security services as building their state, not cushioning Israel's occupation. There could be a moment of truth here for Israel soon but it will be based on something real. Palestinians building real institutions from the ground up and getting Israel to cede to them real authority ' is the ball game. Make it work across the West Bank and find a way to transfer it to Gaza (how about reopening the Israel-Gaza border and letting the new Palestinian NSF control the passages to Israel?) and a two-state solution is possible. Let it fail, and we'll have endless conflict. Everything else is just a sideshow.

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ASSAM EDUCATION: Brain drain

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Bright students venture out for higher education

Assam has been witnessing a considerable rate of brain drain in the last five years. Most of the bright students, who secured good marks in the board exam, are going to other states like Delhi, Bangalore and Maharashtra in pursuit of higher education.

According to some students, the primary reason for this exodus is the scarcity of seats available in local universities, engineering and medical colleges. The state has four universities two of which are Centrally owned, six government institutes of business management, two engineering institutes of national repute and six government institutes of science and technology. But all these have failed to enroll the huge number of higher education aspirants from the state.

Rakesh Dutta, who secured 80 per cent marks in the higher secondary level exam in the science stream this year, told TSI: 'I will go to Delhi and take admission in any engineering colleges there. In Assam there are only three engineering colleges. Even if I get admission here, I won't get the opportunity to prepare for competitive exams. In Delhi I have a better chance. After completing B.E, I will sit for the reputed Indian administrative service'.

Another student Saurabh Jyoti Hazarika, who passed higher secondary in 2010, also wants to go to Delhi for higher studies. 'Job opportunity is nil in the state. Even government jobs are difficult to get. Moreover, to get it we have to pay money as bribe. The multinational companies also recruit outsiders. So, I have decided to go to Delhi,'' he said. Hiranmoy Pathak, a lecturer of a junior college of the state, said: 'Greater employment opportunities outside Assam have encouraged students to go outside the state.'

A large number of students are moving out from the state because of the lack of adequate infrastructure. The only way out is that the government spends more money in improving the education system.

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Kowtow to the Master

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He's made martial arts more celluloid friendly and fun than anyone else before him. it perhaps stems from the amalgamation of his rigorous training in the performing arts as well as martial arts. jackie chan, the cheeky and lovable action star, talks about his upcoming remake of the 80s hit film, 'the karate kid' which also stars jaden smith

What appealed to you about playing Mr Han in 'The Karate Kid'?

I can relate to the character of Mr Han because I have had many mentors in my life. My master at my school was one of the biggest influences on me, but there have also been many others who have shaped my life and my career. Mr Han is a complex person who has experienced much trauma in his life. He doesn't want to let anyone into his world, but Jaden's character forces him to come out of his shell. Mr Han isn't just a character in this film ' he is a combination of many people I have known in my life.

What advice did you give to Jaden Smith?

When it comes to stunt choreography, I have a lot of advice to give. On the set, I showed him how he could make his moves stronger and more powerful. I shared many stories of hardship from my life with him. I constantly reminded him that he should always appreciate all that he has because so many others in China have so little.

How good an actor is he? Does he remind you of his parents (Will Smith and Jada Pinkett Smith)?

He's really versatile. He can be funny and dramatic all within minutes. I think he is a natural actor. He always sounds sincere and real. Everything that comes out of his mouth sounds authentic. He's respectful, talented, hard working and charming, just like his parents.

What's the most important lesson that Mr Han teaches Dre (Jaden Smith)?

Mr Han teaches Dre that you have to respect those you love, believe in yourself and face the challenges in your life.

Who was the best teacher that you ever had ' who was your Mr Han figure?

My master was my Mr Han figure. He was the only master I had for ten years of my life. In his school, I learned how to fight with my body and weapons. I learned to sing and dance. I also learned how to do my own hair and make-up. My master was not as patient as Mr Han. He used all forms of punishment to get his point across. Have you seen the earlier films, including the original 'Karate Kid' from 1984? What did you think of it?

I have seen the earlier film and I really liked the message that it had to offer. I think everyone can relate to what it's like to be bullied and the importance of finding strength within yourself.

You've said before that Buster Keaton was a big inspiration for you. In what way?

Buster Keaton inspired me because he used physical comedy in his films. When you watched his films, you couldn't help but have a big smile on your face.

Buster performed most of his own stunts, as you do. Do you still enjoy the physical work as much as you did?

I do enjoy doing stunts, but I don't like getting hurt. I will continue to do as much as I can. I do hope that I can start to focus more on my acting and less on my stunts.

How much do you train each day when you are in between films?

I don't train that much in between films but exercise as often as I can. Exercising is good for the mind and body.

How did the stunt work in 'The Karate Kid' rate alongside some of the others you have done?

Coming up with choreography in which I am defending myself against younger children did require a lot of time and thought. I didn't want to come across as if I was bullying them. I didn't want the fight scenes with the children to be too violent and I did try to add some comedic moments.

How was it working with the director, Harald Zwart?

Harald is a talented, passionate and hard working director. He is very artistic and comes up with really powerful images in the film. He always came to the set prepared. He was very focused and knew exactly how he wanted to tell the story in every scene. He always knew what everybody was doing on the set at all times.

Does the film have a message?

I think our film has many messages. People should respect each other and themselves. People must learn to overcome obstacles in life. We all must embrace new experiences and people in our lives. Despite a traumatic experience in a person's life, they must learn to deal with it so they can move on to their future. Kung fu (martial arts) is a great way for people to learn respect, discipline, focus and empowerment. It is important to have morals and ethics in life.

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WEST BENGAL JUSTICE: CBI’s credibility under scanner

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The HC wants the Rizwanur case to be probed afresh

The latest Kolkata High Court’s order in the Rizwanur Rehaman murder case has justified the necessity to think beyond the prevailing system of delivering justice. The May 18 order of the Division Bench, comprising Justice Bhaskar Bhattacharya and Prasenjit Mondal, has not only cancelled the CBI’s charge-sheet against seven persons, including a few top police officials, but the case as a whole.

Besides, the court has indicted the West Bengal government for its “indecisive and vacillating” attitude. The court has further ordered a fresh CBI probe as “the case is fit for CBI investigation due to the gravity of the situation”. After this verdict, the credibility of the agency is being questioned.

Several advocates of the High Court, including Kalyan Banerjee and Idris Ali, have hailed the judgement as ‘historic.’

Computer graphics teacher Rizwanur’s body was found from railway tracks on September 21, 2007. Prior to that, he was allegedly being harassed by top police officers for marrying a Hindu girl Priyanka Todi, the daughter of Ashok Todi, owner of big hosiery company. He was being pressurised to snap nuptial ties. His murder united the state’s intellectuals, students and Muslims. After being severely criticised by them, the state Chief Minister ordered a CID probe into the whole affair by cancelling a three-day probe by the state-controlled Railway Police. Besides, a judicial enquiry was also announced. Later, the CID handed over all its findings to the CBI, which was asked by Judge Soumitra Pal to monitor the investigation as ‘Special Officer’ and report back to the High Court. The agency had submitted charge-sheet against seven persons, including Police Commissioner Prasun Mukherjee, DC (Detective Department) Ajoy Kumar, Sukanti Chakraborty and Krishnendu Das of Anti-Terrorist Squad under Section 306 (Abatement to Suicide) of IPC.

The Division Bench observed that Justice Pal has not asked the CBI for a full-fledged investigation, but the Central agency did so. On the other hand, the CID stopped its investigation without any reason and handed over all documents to the CBI. It was after this that the Bench observed that the state has failed to understand the ‘gravity’ of the case. The latest order also pulls up the CBI officials for ignoring the FIR lodged by Rizwanur’s elder brother Rukbanur at Kareya Road police station.

Now, the court has asked the Central investigative agency to file a case under Article 302 against the culprits based on Rukbanur’s FIR and investigate the matter. The CBI has been given only four months time to place its findings in the court. Although the government is upset with the judges’ remarks, Chief Minister Buddhadeb Bhattacharjee said: “We are not going to challenge the order in higher court”. But the Todis are likely to knock the doors of the Supreme Court.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Social Networking Sites have become advertising shops

Aircel’s App stores

Aircel has become the first service operator in the country to launch a full fledged application store in collaboration with Infosys. Interestingly, world over, it is usually the handset vendors which have successful application stores like Apple and BlackBerry. Gurdeep Singh, COO, Aircel, says, “The reason as to why the service operators across the world have not been able to have a successful App store is because of the kind of energy it requires. We have an open developers community and the backing of Infosys would help us in getting a host of applications.” Technology will be a differentiating factor but the most notable feature of this application store from Aircel would be that it won’t just be a smartphone driven phenomena that most applications stores (like that of BlackBery, Apple, Nokia, Verizon)are, but it would also support applications driven on Voice and even SMS.

Surbhi Chawla

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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What’s in the name

Just months after ratan tata showcased the nano, rajiv Bajaj is ready with his prototype of the small car in alliance with Renault. However, the small car plans of the Bajaj-Renault JV haven’t really been able to match the pace of the former so far. In fact, the prototype that was showcased in 2008 carried a Bajaj logo, but during his last visit, Carlos Ghosn, CEO, Renault, said that there were some branding issues and Bajaj Auto may not get a place for its logo on the car. But then, one should not forget that Renault has not yet tasted success on the Indian turf. While its JV with M&M is riding through choppy waters (with the falling sales of Logan, its tie-up with Ashok Leyland too is on the rough lane. This makes it all the more imperative for the French automaker to get its small car strategy right in India. “Keeping in mind the size and potential of the Indian small car market, getting the small car right will be vital for both Bajaj and Renault,” explains auto expert Tutu Dhawan. Moreover, there will be millions of Tata Nano running on the road by the time the duo launches its product in 2013. So, before thinking of giving competition to Nano, Renault should re-consider putting Bajaj’s logo on the small car as despite being new to the four-wheeler industry, the small car may benefit from Bajaj’s existing brand equity in the country.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Doodle and Google!!

You must have seen a Google Doodle (creative Google logos) on Google homepage on some special days like historic or seasonal events, and other local occasions. In order to woo school going kids this children’s day, Google India organised its first ever doodling competition called Doodle4Google. The contest was for students from 1st-10th and they had to imagine their own version of the Google logo, inspired by the theme “My India”. The kid who won the contest was Puru Pratap Singh. His Doodle appeared on Google Homepage on 14th November, apart from other incentives he got for winning the contest. Smart way to occupy mind space with future Google users, what say?

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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A grand debut...

Rajshri Productions is making its grand debut on Zee TV with the show, ‘Yahaan Main Ghar Ghar Kheli’. And true to the typical Rajshri style, the show will have lavish sets, experienced senior actors, beautiful compositions, et al. The storyline revolves around family relationships and their strength to stand by each other in tough times. Its main highlight is the love and respect of a daughter for her father. Irshad Kamil, well know lyricist who has penned lyrics of films like Jab We Met, Love Aaj Kal and Ajab Prem Ki Ghazab Kahani has put the songs together and also done the scripting of the songs. Shreya Ghoshal has lent her voice for the title track. The show features Alok Nath (one of Rajshri’s favourite actor) in the role of the doting father to Suhaasi Goradia of Star Plus’ famous show Aek chaabi hai padoss mein fame.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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CAPTIVE CONSUMERS

Reservations and Regionalism

Many Indians have deep ‘reservations’ about this marketing technique used so effectively – and often so brazenly – by political parties to increase their market (vote) share. But in the last two decades, after former Prime Minister, V. P. Singh unleashed the Mandal genie on India, reservations have become the passport to success and power for dozens of political parties and personalities. Can you imagine Lalu Prasad Yadav, Nitish Kumar, Mayawati, Ram Vilas Paswan, Mulayam Singh Yadav and lesser known names like Kishori Lal Meena, Ambumani Ramadoss and Ramdas Athavale without the issue of reservations becoming and remaining a sizzling hot political button and a strategic weapon in the quest for votes? In marketing parlance, you can say that the more resonant the issue of reservations, the more fragmented the market becomes. And fragmented markets often lead to regional and local brands flourishing at the expense of national ones. So Ambumani Ramadoss has zero salience when it comes to the national market for votes, but there is that community (caste) of his in Tamil Nadu that makes him larger than life. Ditto Mayawati who is still trying hard to transform her Uttar Pradesh centric Dalit identity into a national brand (and perhaps even succeeding partially). And don’t even dream of writing off reservations as a hot issue. Wait for the demand for reservations in private sector jobs to reach a crescendo. That is when the fireworks will start get interesting!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Will Piaggio relieve the glorified days of the 1990s, in the two-wheeler Indian market, yet again? Pawan Chabra answers...

IIPM: An intriguing story of growth and envy

If there’s anything Indians can relate to Italy after Sonia Gandhi and pizzas, then it’s definitely the mean machines from the Italian province. Be it FIAT, which found inroads into the Indian sub-continent for the third time and in its most recent run is doing reasonably well, all thanks to its new product line. What can’t be overlooked however is contribution of its much-popular brand Piaggio, which was once the market leader in the scooter segment in the country, with its JV agreement with LML. Today, Piaggio enjoys the numero-uno position in the cargo (Light-Commercial Vehicles, LCVs) as well as the passenger segments in the country. The elegant designs from Italy has ensured that the brand acquires many loyal followers in the country over time. In fact, the Vespa brand was one of best-selling brand in the Indian scooter market, giving stiff competition to companies like Bajaj during the 1980s & 90s. In fact, it was the Vespa brand that helped LML (the then, JV partner of Piaggio in India) move back into the black in 1991. By 1998, LML had become the second-largest scooter manufacturer in India with a market share of over 28%. However, after Piaggio called off its joint venture with the Kanpur-based LML in 1999, Piaggio confined itself to manufacturing of LCVs. Also, since then the Vespa brand has been reduced to only a case study discussing how a 40-year old brand had to exit the domestic market without a trace (as it belonged to Piaggio). So why are we discussing this right now? Well, this Pune-based Piaggio brand is considering options of launching two-wheelers in the Indian market after a long gap of around 10 years. “We are currently carrying out a feasibility study on our two-wheeler foray at the moment and the final decision will only be taken by year-end,” avers Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles India. But will Piaggio be able to re-attain the glorified position that it once enjoyed in the Indian two-wheeler market is the real billion-dollar question.

Then there is another twist in the tale – Piaggio’s erstwhile better half, LML, has marked its re-entry into the Indian market in 2009 after it shut shop in 2006. The company, which is today operating under the scanner of the Board for Industrial and Financial Reconstruction (BIFR), has launched the NV brand once again in the Indian market. “We will be expanding only in the northern region of the country, as it makes more sense from the logistics point of view. Going forward, we will be expanding our footprint to other areas as well,” explains a source in LML. In fact, the company has clearly created plans in place to expand its product line to CNG scooters as well. But with Piaggio planning to come out with its products by 2010-11, it will only create more competitive problems for this already struggling two-wheeled aspirant. When asked, Chopra refused to comment on LML, but did pass off a line mentioning, “LML is now a sick company and is working under the BIFR scanner. I don’t think there is anything to talk about it...”

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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...of gems and pandas

IIPM: An intriguing story of growth and envy

cadbury’gems has recently launched a TVC, which showcases colourful pandas, which signify the colours of joy in our lives and captivates the essence of Gems in the backdrop of a jungle. “The TVC plays a momentous role in enhancing the brand connect with brand loyalists...” says Sanjay Purohit, Exec. Director – Marketing, Cadbury India.


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The journey is the reward

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To its credit, Pantaloon Retail reported a 32% sales growth at Rs.5,924 crores for the eleven months ending May 2009, experts now say mainly on account of opening up of new stores and easy-on-the-pocket pricing policy. Toshniwal argues that Pantaloon is not meant to be positioned as a cheap brand and that the affordability factor is not the only reason for success of value formats like Big Bazaar, “Today, every retailer is offering economical pricing; so that doesn’t actually help to create a USP. We in the Future Group believe in giving the best quality with economical (rather than “cheapest”) price; this has been supported by our other marketing incentives.” Toshniwal has been key in introducing middle class targetted innovative schemes like “customers get 5 kg sugar free on purchases of Rs.1,500 and above!” This, and similar campaigns – some offering blankets too – helped Toshniwal boost up Big Bazaar’s sales by almost 30%!

During the upcoming festival season, the company does plan to roll out various price discount schemes to cash in on the increased propensity to spend. And here is where the role of logistics and supply chain becomes too critical. “It’s all about sourcing in bulk. Through our firm Future Logistics, we have been able to create a common platform from where we source all our merchandise for all our formats of business,” divulges Toshniwal. It is said that even the Birlas are looking at this format of leveraging from a common hub. But then, if everything seems to be uber cool, where’s the challenge?

Real estate! When it comes to the real estate industry, where the group has ventured in through Future Capital Real Estate, the group has not been successful to that extent. “That’s because our real estate business is not present everywhere and it’s a relatively new venture for us. Also, we have understood what people want, but it takes time to understand the concept of the real estate business,” reasons Toshniwal.

But that said, is enough said about business, as we also wish to find out Toshniwal’s views on leadership. The fact is that Toshniwal – whose passion is in understanding people – believes that there cannot be a stereotype model of leadership as it changes depending upon the situation and people you are dealing with. According to him, a true leader should be absolutely flexible and simple (“Try to be as much a people’s man and you will see a good leader will automatically come out of you”). But he does confess that however dynamic he might be, his regular jaunts between Delhi and Mumbai leave him very less time for his family. His passion (and wish now) is to spend more time with family and to indulge in sports. “I also pray, that we all have a good start for the next year,” comments Toshniwal with a future thought worth a million – or Rs.25,000 crores, as Future Group would say, as Toshniwal intends to make the group that big in three years from now. Mayur, our best wishes; we’ll be watching.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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The approach for consumers should be as usual. Do not kiss your festive inclinations goodbye. The show must go on.

IIPM 3-year full-time Integrated (MBA BBA) Programme

If all this talk about austerity by politicians has led to consumers feeling guilty, I would stick my neck out by saying that such guilt is unwarranted. It is not to be denied that there are many reasons that can make the consumers feel the pinch of going out for shopping.

One, the job of consumers is to consume and they do the economy a service by doing so; second, the inflationary spiral in essential items has extracted every ounce of austerity that resides in us already. And third, it is the festive season – and what would festivity be without people consuming, bustling food stalls, new clothes for the family and lights everywhere! That’s where the fun lies.

This season, I would exhort consumers to shed their austere cocoons – a product of inflation and examples set by politicians whose posterity is as fickle as the weathercock. Moreover, consumption is a national service. Look at what happened during Ganeshotsav this year – less idols were bought and those which were bought were cheap ones. Craftsmen were plunged into misery by such scrimping behaviour which was probably not an outcome of inflation but the swine flu. The same would happen if consumers reduce consumption and it is happening and at a very large scale.

To the rich I would say, “If you are inspired by the recent austere clouds surrounding you, give some of your money away so that consumption can be kept up as it is the lifeblood of the economy. For every rupee that you give away, the national consumption would rise. A basic law of economics is that the poor consume greater proportion of income than the rich. If you do not want to give any of your money away, then do not hoard it, but spend it. That it is the next best thing to charity. Your money on crackers, clothes and candles will ultimately find their way into a many a poor man’s stomach and light up their lives. Please do not behave like Uncle Scrooge in Christmas Carol.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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VP & ECD, JWT Delhi
“Fundamental to Hero Honda’s success is a very simple policy of creating products based on understanding consumer needs and then designing highly reliable cost and fuel-efficient bikes that address these needs in every segment in the category.”

Murad Ali Baig
Auto Expert
“Hero Honda introduced the revolutionary four-stroke engine. people laughed. However, Hero Honda bikes swept the market. Had Hero Honda not existed, the advent of such technologies would not have happened as early in india, but would have taken their due course.”

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THE GLOSSARY AND OVERALL RANKS

IIPM 3-year full-time Integrated (MBA BBA) Programme

Brand Awareness: Consumer response to a marketing campaign, including below the line activities, brand endorsers, communication contributing to brand information and positive consumer disposition, et al.

Image & Perception: Perceived identity of a brand amidst consumers, based on marketing initiatives and delivery on promised commitments, on which, the consumer forms a mental image of a brand, which may or may not be real.

Brand Loyalty: When the consumer is tempted enough to stick to a brand, out of commitment or need towards that monicker, he is displaying his loyalty to that brand.

Brand Performance: Consumer’s perception of the performance of a brand. Respondents were asked to take into account distribution network, word of mouth publicity, promotional activities by the brand vis-à-vis its competitors. Also includes the consumer’s perception of sales, profits and the goodwill of the brand.

Brand Association: Association refers to that aspect of a brand’s marketing cycle wherein the brand reaches such a stage that it becomes synonymous with that product category. So when a brand is inadvertently associated with any value, personality or attribute, it denotes a brand association.

And here they come now...

Rank 1-13


Rank 14 - 56

Rank 57 - 78

Rank 79 - 100

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Religion: Off the Shelf

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And you thought that religion is fading in cities and among the educated? Check this. A survey by Centre for the Study of Developing Societies (CSDS) has already established that the stress of urban living is pushing people to search for anchors in their lives, which they recreate through religion. The survey found that 93% Indians – irrespective of education – believe in God; 64% visit a temple, mosque or gurudwara regularly and 53% offer prayers daily. It’s almost as if the till recently subdued religious fabric of a nation is now seeking manifestation in the conspicuous consumption that defines modern times. And as the daily grind becomes more hectic & competitive, “quick connects” with god are fast gaining momentum. On the one hand are Gayatri Mantra or Hanuman Chalisa ringtones, while on the other are guys providing services like online prayers and mobile donations.

Even deity statue makers are carving their own special niche in this godly industry. And while most statue purchases are still made through the unorganised market, some organised players are stepping in to take advantage, with Lladro being a key player among the latter. Indian mythological and religion inspired arts and sculptures in fact contribute over 20% of Lladro’s entire turnover. Says Sachin Jain, Senior Brand Manager at Lladro: “We are not a religious commodity brand; instead we are a brand that sells emotions, art and lifestyle.” Lladro began its Indian religious tryst with Ganesha idols in the year 2001. And when the 2,000 piece limited edition was a super success worldwide, Lladro successfully created and began selling Radha Krishna idols. “Then we created Lakshmi, which has been our best selling product in the world,” adds Jain. When they began crafting Lakshmi wares, they priced them starting Rs.1.64 lakh a piece. The same art is being sold at Rs.7.5 lakh a piece today. As per Jain, with the Lladro Lakhsmi their customers possess a unique statement of art. “And so we call it a lifestyle statement,” he says. Jain and others of his ilk are now awaiting the peak sales and marketing season of Diwali. Having already sunk huge moolah into tracking and maintain close relationship with customer, Jain particularly is confident about customer loyalty in the upcoming Diwali season.

Even travel companies are cashing in by organising religious yatras for the young and old alike. Talking to the magazine, Arup Sen, Executive Director, Cox & Kings reveals, “Of the estimated 400 million journeys undertaken by Indians every year domestically, close to 100 million journeys (nearly a fourth) are to pilgrimage centres like Tirupati, Shirdi, Golden Temple or even the Char Dham Yatra.” And the numbers are swelling. As per the estimates of Cox & Kings, the growth in this segment ranges between 25-30% across age groups and socio-economic profiles. No surprise that they’ve priced their services straddling the lowest and highest rungs (starting from Rs.5,869 to Rs.1,67,000 per person) of the market. Industry estimates peg the annual pilgrimage to the Shri Mata Vaishno Devi Shrine alone at about Rs.474 crore every year.

This brings us to where the big monies really lie viz. the temples, mosques and churches, which are fast modernising their marketing and services to keep pace with the times and growing demand. And, leading the race are the gurus that claim to take you a step closer to spirituality and well being.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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