Saturday, June 11, 2011

NGO sermon for Shah Rukh to quit smoking

Pension age limit for BPL lowered to 60

He does not require lessons in acting. But Bollywood badshah Shah Rukh Khan is all set to receive lessons on the art of giving up smoking. HRIDAY(Health Related Information Dissemination Amongst Youth), a well-known NGO, has dropped a letter in King Khan's mail box, urging him to kick the butt. The missive also contains some patches of Nicotine Replacement Therapy (NRT), and a two-page note on how to give up smoking. It instructs Khan about simple self-help tips of quitting such as to increase contact with non-smokers, and leave a larger stub.

After meals, don't linger too long on the table, keep your hands occupied with a puzzle while relaxing, chew sugarless gum while driving, hold a pencil while talking on the phone and change your routine every morning, says the quit-note to the Bollywood star. Khan has also received a concise lecture on benefits of quitting: in 20 minutes, blood pressure, pulse rate and body temperature returns to normal; in eight hours, carbon monoxide levels in the blood drops; in 24 hours chances of heart attack decreases, and in 48 hours nerve endings start growing. Also, in two weeks blood circulation improves, and in one-nine months lungs clear.Khan, a chain smoker, was earlier urged by former Union health minister Dr A Ramadoss to quit the habit.

In response, the actor had said "I would like to tell people not to do it, but having said that, it is my life, if you want me to change it, then make it illegal. I don't do drugs, I don't drink ...I don't do anything that is illegal." HRIDAY's letter says "Not only will this decision to quit affect you and your family's health, but being a public icon of your stature, this step will help convey the right health message to millions of your fans, especially the youth."

In India, about 2,500 Indians die every day from tobacco use. Research shows that 5,500 youth in India start using tobacco daily. A survey revealed that more than 14% of youth are using tobacco in India among whom 37% take to smoking before they turn 10 years. Dr Monika Arora, senior director, HRIDAY has a message for Khan: "We have learnt that you have made earnest attempts in the past to quit smoking. To help you with this, we have enclosed patches of NRT which can be helpful in a person's quit programme. Quit and become a real hero for your millions of fans worldwide."

HRIDAY highlighted that depiction of smoking scenes in films is also a matter of grave concern for the public health fraternity as studies show a strong association between teenage smoking and portrayal of smoking in films. In a study conducted by HRIDAY — for assessing tobacco use status vis-à-vis exposure to tobacco use in Bollywood films — it had found that students who are highly exposed to tobacco use occurrences in movies have more than twice the risk of being a tobacco user as compared to those with low exposure.

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