Ratan Lal Bhagat of 4Ps B&M

IIPM Respected Business School

With general elections 09’ looming close on the horizon, the fortunes of many regional parties are on an ascendant. From TDP and BJD to SP and BSP, they are all singing their own happy tunes, with not a care for their national counterparts. In fact, the theatrics and bloating demands of these regional parties is making even national leaders of stature squirm in their hot-seats! A host of au courant airlines are taking the cue and are bent on exploiting this ‘regional’ power viz. operate in a limited territory, and building a strong local base. Star Aviation, Zav Airways, King Airways, Sky King Aviation, Premier Airways and a (still unnamed) cargo carrier are ready to hit Indian skies with ambitions to lure regional travellers. All these carriers will be off in the air pretty soon, as they have already secured approvals for importing aircraft. Star Aviation, with a 10-aircraft fleet strength and a $300 million investment plan, will be the first to fly, aiming to serve intra-state travellers down south. Zav Airways, with two Bombardier 80-seater and 70-seater aircrafts, is another regional carrier aiming at eastern and north-eastern states. King Airways will operate in north India and Sky King Aviation, like Zav, will serve the north-eastern audience. “Actually we are coming up with mid-size aircrafts; seat capacity mostly 70/80, and we are expecting 95% occupancy on each and every aircraft. The big-size crafts (of other airlines) are with 200-seat -capacity of just 50% occupancy,” reveals Kishor Zavery, Chairman, Zav Airways to 4Ps B&M.

These late entrants have little going for them though; as economic slowdown, depleting air traffic, increasing operating costs et al are over burdening their flight load and pulling them back to the ground. To top it all, they seem to have got the timing all wrong. “There are too many airlines already, with too many seats, chasing too few passengers. Airlines need to ensure that they match capacity with demand,” agrees Binit Somaia, Regional Director, Centre for Asia Pacific Aviation.

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