1500-plus IIPM students placed across the country with 44 bagging international offers
Reliance Power, which had no assets, little cash flow and just the Reliance tag to its credit, launched some smart advertising to launch the mother of all IPOs in January this year. Oversubscribed 72 times, this one created stock market history. But soon after, the markets went into a tailspin from which they’ve not recovered till date. This was also the first time that a company had floated a 360 degree brand campaign to boost investor sentiment, before an IPO. Soon others like Fortis and Emaar also replicated this concept but with little success. R-Power started a new trend, which may eventually return, once the markets show some signs of recovery.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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