Friday, October 17, 2008

PREETHA REDDY: Gentle healer


IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA

PREETHA REDDY
Gentle healer

Born in Hyderabad, Preetha Reddy spent most of her growing years in Chennai. Unknown to many, she graduated from Kalakshetra under the renowned Rukmini Devi Arundale. While dancing remains her passion to this day, she pursued chemistry as her educational calling. Apollo Hospitals happened to her both by accident and design. When her younger sister Sangeeta decided to get married and move to Hyderabad, Preetha had to step into her shoes. Though she had grown up seeing her father work at HM Hospital, observing a healthcare business and running one are two entirely polarised propositions. Yet, Preetha, proud of the absence of B-School background, adopted a hands-on approach to the business. In 1989, the group had a turnover of Rs.1 billion. Today, its turnover well exceeds Rs.11 billion, with 44 hospitals, 60 clinics and 600 pharmacies in India and Asia. The group employs over 30,000 people.

Preetha introduced the concept of Tender Loving Care (TLC), which integrated service delivery with clinical outcomes resulting in exceptional patient experiences. She stewarded the JCI accreditation process in four Group Hospitals (Delhi, Chennai, Hyderabad, Ludhiana, Dhaka). She is largely instrumental in Apollo Hospitals, Chennai being rated “Grade A” by CRISIL and being one among the two hospitals in India to be awarded a “Grade A” for service and business excellence. She has also redefined hospital networking, telemedicine, hospital management, Day Care Clinics, staff training colleges, hospital BPO and pharmacy retailing. However, what remains closest to her heart is the Group’s CSR initiative: SACH (Save a Child’s Heart) meant for children from economically underprivileged sections of society. SACH has performed over 2000 free/concessional cardiac surgeries and screened over 10,000 children from India & several parts of Africa.

Yet despite all that she has accomplished, her greatest ability has been her unabating humility. They say an ordinary leader looks into a mirror at times of success and sees himself as the one responsible for that achievement. An extraordinary leader, on the other hand, opens a window to point out at all the others responsible for that achievement. Preetha is the latter. The business of family is equally precious to her. Her husband chairs the Board of Trustees at the Kapaleeshwarar Temple while her two sons are waiting in the wings, ready to take their spot under the sun.

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